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What Is SEO ROI?
ROI stands for ‘return on investment’ every investment is done with the purpose of higher return. SEO ROI is the outcome of investment which every client expects from a SEO service provider. In comparison with other paid marketing tools, effective calculation of ROI through SEO is complicated.
How to calculate ROI through SEO?
ROI is very vital metric, even more important than sales or conversion. If your SEO campaign is not generating enough Returns on investment then, it’s time to quit or redesign the SEO campaign.
There various ways to calculate the ROI from SEO campaigns, such as:
- Calculating the number of customers coming via organic searches.
- Calculating the number of subscriptions and registrations.
- Calculating the percentage of community involvement.
- Installing phone system for customers using website for calling.
- Calculating the number of customers submitting query form on the website.
- Installing live chat services for sales people.
- Landing page conversions is one of good indicator.
But in numeric terms the actual process to calculate returns through SEO investment.
Calculation of ROI from SEO campaign is very complicated:
You can calculate ROI of your SEO campaign through this formula:
- ROI = (Total Revenue from SEO – Total Cost of SEO Campaign)/ Total Cost of SEO Campaign
- Increased Traffic: With the help of SEO strategy pages who got top positions in the Google search results receives numbers of impressions and clicks on their website or got majority of users on their web pages who are continuously looking for your any products or services.. Hence, SEO is the most effective strategy which brings more and new customers; it will help to bring targeted traffic to your website.
- Better ROI: One of the enormous benefits of SEO as compared to all other sources of digital marketing tool is that it releases the highest Return on Investment (ROI) for your business.
Customers are loyal which visits through seo ranking on your website rather than paid ads, they are actually searching for your product or service. A click from Google SERP is much more valuable over a click from paid ad.
- Cost effective: Search engine optimisation is one of the most cost effective advertising tool among all such as PPC advertising, social media marketing, or purchasing leads for an email marketing. It brings organic visits; organic listings are essentially free of cost.
- Build brand awareness: SEO builds brand awareness of those websites who ranked on the top of the Google search results because When your sites appear on the top of the first page of search engines such as Google, Yahoo, and Bing, your visitors are more likely to trust your brand when they search for a particular keyword rather than other brands that don’t have a strong web existence.
- 24*7 existence of business: A SEO friendly site will rank all day, every day and throughout the year. It maintains 24*7 hours online presence of your business.
Learn more: Top SEO services