Google has started rolling out the Mobile first indexing update. With Mobile Indexing method, Google test ranking of website on basis of the update. It crawls mobile friendly website first and it does not find any then it crawls desktop version websites. Now, Google will give points only to that website who are mobile friendly or responsive and must having mobile version features.
Get to know here that which things you need to know to optimize your website to improve Ranking with Mobile-First Indexing:
Responsive design: Make your website friendly or mobile version to process well in Mobile devices. To check whether your web design properly functioning or not on mobiles then run through it on Google Mobile-Friendly tool.
Short images: Make sure that you upload short sizes images on the website that user will be able to watch it clearly.
Short video: Make sure the videos on site must be short and not too lengthy because long video can take too much time to load website time on mobile. keep your video short for the relevant results.
On-Page SEO: Mobile phone does not display full Meta title or description, so keep in mind that your Meta title and description must be to the point and must be short too.
Content: If we are talking about the mobile version content then it should be not lengthy as long content is not clearly visible according to desktop version website. So your content should be to the point and user-friendly to well rank well.
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Search engine optimisation (SEO) is a process which helps to increase your business popularity among people through its very own techniques. There are two type of SEO techniques named as On-page SEO which includes website elements such as keyword, Meta tags, Meta title, Meta description and HTML structure, and second is Off-page SEO which is most important to get more traffic on your website for boosting better search engine ranking.
Both On-page SEO and off-page SEO are as equally important for the huge traffic of users on your website. Find out here some ways to make this happen:
Social media sharing: you might do all off-page activity
but do users read that post? No matter how unique you posted a blog but do user eyes catch that post? After posting any kind of blog, article, PR(Press Release), and ppt etc., share these activities on social media sites like Facebook, Twitter, and Google + to gain huge traffic and visibility to get top ranking on search engine.
Social Bookmarking (SBM): Social Bookmarking refers to bookmark your link on social bookmarking sites like Stumbleupon, dig, Reddit, delicious and google.com/bookmarks. These sites are highly ranked by search engines. Booking your links on social bookmarking sites drives traffic which redirects people on your website. Make unique title and description with smart hard work and get user on your website easily.
Forums and Qes&Ans sites: Forums are becoming popular nowadays as it contains genuine people to que and ans on forums. You can do question and answering on Q&A forums like Quora and Yahoo answers to do discussion regarding your topic and some specific purpose. If you put strong opinion then people will find you as regular expert and will not be hesitate to click on your website or some specific link.
Content Submission: content at any form are most important thing to provide a correct information to people about your service , business, product and any other specific thing. You can provide information about your service in the different form with unique content creation. It include Blog, article, video, PPT and images to generate more awareness , visibility and traffic on the website.
Local listings: Do local listing which is the great way to enhance your popularity in the market and to the people who really need the service which you are offering. List your business or website in local directories such as yellow pages and just Dial to make your business appearance to the people who are searching the service.
Make unique, user friendly and SEO friendly Article, Blogs, Docs, and PPT to grab attention of users on your website which will help you to boost ranking in short period of time. For best results find out SEO service provider company who meet your all requirement.
Every year major changes take place that fluctuate the whole SEO industry. Many things have been changed in the past years and may going to pursue in this year.
One of the best ways to dominate the SEO trends is to be aware & updated with the changing search engines and algorithms and to adjust your SEO techniques according to it.
We are in 2017 now- it is the right time for examine, planning, budgeting, and to print a new strategy that will definitely dominate 2017. It’s the most crucial beginning time of the year. It’s time to talk SEO trends for 2017.
What are the top 5 SEO trends?
- Optimizing for Mobile search
Now days, everyone has mobile device or tablet and according to survey 98% of the mobile users have smart phones and check out at multiple times for emails, chats, alarms, reminders, etc. Still many web pages aren’t designed for different screen sizes and load times.
A few months ago, Google announced, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily available to a user, the mobile search results may not rank as highly.”
- Mobiles searches use short trail keywords.
- It is mainly local searches.
- Design no long pages for mobile searchers
Mobile search optimization is a continuous process till 2106 and may be peruse in 2017, so optimize your website mobile friendly and optimize your mobile user behaviour.
- Google’s Accelerated Mobile Pages (AMPs)
Since Google first introduced the AMP project by Google and twitter at the end of 2015, the importance of speed, particularly on mobile devices and tablet has grown.
AMP is designed to make mobile pages fastly. It is simply a HTML page designed to boost the web load time. According to Google, using AMP can improve loading speeds by 15 to 85%. AMP affects user experience a lot, before AMP project mobile users got bad experience while using search engine on their mobile devices but now, they got search results less than a second. Hence, AMP is the most important reason which affects the SEO trends 2017.
- More featured or rich snippets
A ‘featured or rich snippet’ is also known as the ‘rich information’ which Google presents in the SERP Search results. These search result are generated by the schema markup or structured data markup. Schema markups make it easier for search engines to understand the content on your website.
Rich snippets will help you to get more organic visibility and increase your organic CTR and lesser your website bounce rate.
View Source: SEO Trends 2017