search engine optimization
With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over phones; now people are busy talking with their phones… only.
It is estimated that over 20 per cent of mobile searches are voice searches. Teens and adults are using the voice search functionality to perform various tasks – to call someone, ask for directions, find out about movie times, get help with homework, etc. The way in which people use search engines is shifting to the quicker method of voice search. All thanks to Google’s commercials that say “Talk to Google”.
To bring more precise answers, search engines are also pushing local results forward on the basis of search relevancy. If on says ‘hospital near me’ to Google, notice that Google displays all possible local listings of hospitals that are in close proximity to one’s current location. For local searches, the search engine might need the location feature enabled on the smartphone.
Voice search is also synonmously popular as a personal assistant like Siri for i Phones, Google Assistant on Android and Cortana on Windows. The popularity and adaptability of voice search is increasing so rapidly that dedicated voice search device/personal assistants like Amazon Echo and Google Home have made their way into large number of homes.
All these personal assistants fetch information from various sources like Yelp, City Search, Yahoo! Local, Reserve Travel, Open Table and local directories for local searches. Listing of category-specific search platforms, like Zomato for food/restaurants, Magic-bricks for property, Nearby for deals, etc., can also be seen in top search results for various local voice search queries.
view source: https://goo.gl/MsY1Ah
What Is SEO ROI?
ROI stands for ‘return on investment’ every investment is done with the purpose of higher return. SEO ROI is the outcome of investment which every client expects from a SEO service provider. In comparison with other paid marketing tools, effective calculation of ROI through SEO is complicated.
How to calculate ROI through SEO?
ROI is very vital metric, even more important than sales or conversion. If your SEO campaign is not generating enough Returns on investment then, it’s time to quit or redesign the SEO campaign.
There various ways to calculate the ROI from SEO campaigns, such as:
- Calculating the number of customers coming via organic searches.
- Calculating the number of subscriptions and registrations.
- Calculating the percentage of community involvement.
- Installing phone system for customers using website for calling.
- Calculating the number of customers submitting query form on the website.
- Installing live chat services for sales people.
- Landing page conversions is one of good indicator.
But in numeric terms the actual process to calculate returns through SEO investment.
Calculation of ROI from SEO campaign is very complicated:
You can calculate ROI of your SEO campaign through this formula:
- ROI = (Total Revenue from SEO – Total Cost of SEO Campaign)/ Total Cost of SEO Campaign