search engine optimization

How Beneficial is SEO For Small business?

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Search engine optimisation or SEO is one of the most important things in digital marketing strategy for any business. SEO is an inseparable part of marketing for small businesses.

Here are some of the benefits of SEO for small businesses.

1. Better user experience: User friendly websites is one of the key requirements of SEO. A more user-friendly website will give better user experience. This will result in the users spending more time exploring the website. Thus, it is helping in getting more visitors to the website.

2. Better ROI: It has been found that when small businesses have an SEO website then the number of visitors is found to be more and the conversion of these visitors into customers is also found to be better. Thus a website which has adopted SEO tactics is found to give a better return on investments to the clients.

3. Brand building: SEO is also one of the best ways for building your product or services as a brand. It helps in focussing on the key features of your business and help in building a brand image for your product or service.

4. Finding new markets: This is also one of the easiest ways to explore new markets. It helps you find new markets where you can promote your business and get more customers.

5. Competitive edge: A SEO strategy for your website will help in improving rankings in the search engine optimisation. It will also help in improving brand image and getting better sales. Thus, it is helping in getting a competitive edge over the competitors.6. Awareness about new developments:New developments happen very quickly in any industry. If you adhere to SEO strategies then you will strive hard to keep in sync with the new developments and you will incorporate the same in your marketing strategies which will help you get more benefits.

7. Better exposure to the social media: When you have better positions in the search engines, then you have better social media exposure. Better social media exposure will also help in getting more visitors and more potential customers. This is a good thing for the business.

8. You are open round the clock: The best part about search engine optimisation is that with better organic searches you are bound to get visitors to your website round the clock. It will be as if your business is running round the clock. By having payment gateway, shopping cart etc you can actual do business even when you are asleep.You must always keep in mind that SEO is one of the best things and it is a must for business of any size. Small businesses stand to gain a more customers and better sales with good SEO strategies.

For more info call @ 8587085392 or visit http://www.onlinenetindia.com/seo.php

Source: http://www.sooperarticles.com/internet-articles/search-engine-marketing-articles/how-beneficial-seo-small-business-1619682.html

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Is voice search the future of SEO in India?

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With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over phones; now people are busy talking with their phones… only.
It is estimated that over 20 per cent of mobile searches are voice searches. Teens and adults are using the voice search functionality to perform various tasks – to call someone, ask for directions, find out about movie times, get help with homework, etc. The way in which people use search engines is shifting to the quicker method of voice search. All thanks to Google’s commercials that say “Talk to Google”.

To bring more precise answers, search engines are also pushing local results forward on the basis of search relevancy. If on says ‘hospital near me’ to Google, notice that Google displays all possible local listings of hospitals that are in close proximity to one’s current location. For local searches, the search engine might need the location feature enabled on the smartphone.

Voice search is also synonmously popular as a personal assistant like Siri for i Phones, Google Assistant on Android and Cortana on Windows. The popularity and adaptability of voice search is increasing so rapidly that dedicated voice search device/personal assistants like Amazon Echo and Google Home have made their way into large number of homes.

All these personal assistants fetch information from various sources like Yelp, City Search, Yahoo! Local, Reserve Travel, Open Table and local directories for local searches. Listing of category-specific search platforms, like Zomato for food/restaurants, Magic-bricks for property, Nearby for deals, etc., can also be seen in top search results for various local voice search queries.

view source: https://goo.gl/MsY1Ah

What Is SEO ROI and how to calculate ROI through SEO?

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What Is SEO ROI?

ROI stands for ‘return on investment’ every investment is done with the purpose of higher return. SEO ROI is the outcome of investment which every client expects from a SEO service provider. In comparison with other paid marketing tools, effective calculation of ROI through SEO is complicated.

How to calculate ROI through SEO?

ROI is very vital metric, even more important than sales or conversion. If your SEO campaign is not generating enough Returns on investment then, it’s time to quit or redesign the SEO campaign.

shutterstock_298997099-1.jpgThere various ways to calculate the ROI from SEO campaigns, such as:

  1. Calculating the number of customers coming via organic searches.
  2. Calculating the number of subscriptions and registrations.
  3. Calculating the percentage of community involvement.
  4. Installing phone system for customers using website for calling.
  5. Calculating the number of customers submitting query form on the website.
  6. Installing live chat services for sales people.
  7. Landing page conversions is one of good indicator.

But in numeric terms the actual process to calculate returns through SEO investment.

Calculation of ROI from SEO campaign is very complicated:

You can calculate ROI of your SEO campaign through this formula: