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How to Improve Your Rankings with Mobile-First Indexing

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Google has started rolling out the Mobile first indexing update. With Mobile Indexing method, Google test ranking of website on basis of the update. It crawls mobile friendly website first and it does not find any then it crawls desktop version websites. Now, Google will give points only to that website who are mobile friendly or responsive and must having mobile version features.

Get to know here that which things you need to know to optimize your website to improve Ranking with Mobile-First Indexing:

Responsive design: Make your website friendly or mobile version to process well in Mobile devices. To check whether your web design properly functioning or not on mobiles then run through it on Google Mobile-Friendly tool.

Short images: Make sure that you upload short sizes images on the website that user will be able to watch it clearly.

Short video: Make sure the videos on site must be short and not too lengthy because long video can take too much time to load website time on mobile. keep your video short for the relevant results.

CSS, JavaScript and Images: In the past, mobile sites didn’t used to allow these elements but now smart phones of this modern era are able to handle to load large size images and video. New technology mobile phones are able to coded images and video in CSS and JavaScript.

On-Page SEO: Mobile phone does not display full Meta title or description, so keep in mind that your Meta title and description must be to the point and must be short too.

Content: If we are talking about the mobile version content then it should be not lengthy as long content is not clearly visible according to desktop version website. So your content should be to the point and user-friendly to well rank well.

Thank you for Reading…

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SEO vs. SMO: What’s the Difference and why you should focus both of them?

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In new era internet marketing is all about viewership and awareness. There are many ways of promoting your brand on internet through digital marketing, but the most common ways are: SEO and SMO. There are many people which are confuse between both of them, even they don’t know about the difference of SEO and SMO. So now we are going to discuss what the meaning of both, difference between both of them and how to work with both?

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Meaning of SEO and SMO

SEO stands for search engine optimization. It is the collection of strategies and techniques through which we can increase organic traffic on our site by obtaining high ranking on search engine. SEO is the method of raising your website’s viewership. It helps to get rank on Google’s 1st page.

SMO stands for Social Media Optimization. It is the process of making awareness about any brand, product or services on social media like facebook, twitter, pinterest, instagram, Google+ etc. and derive its traffic on our site.

How to use or how to derive traffic from both of them

If you want to derive traffic through Search Engine Optimization then you have to focus on these activities:

  • On-Page Optimization
  • Off page Optimization

But seo classified these 2 types in more activities by which you can simply derive traffic on your website or blog through search engine.

  • On-page Optimizationactivities which you should take care in on-page are as follows:
  1. Website Review and Analysis
  2. In-depth Site Analysis
  3. Content Duplicacy Check
  4. Competition Analysis
  5. Initial Rank Report
  6. Check responsive Website or not
  7. Header Tags Optimization
  8. HTML Code Cleanup & Optimization
  9. Internal link structuring & optimization
  10. Pages H1, H2… tags optimization
  11. Image Alt tag & Hyperlink Optimization
  12. txt Creation/Analysis
  13. HTML Sitemap
  14. XML Sitemap
  15. Google & Bing Webmaster Tools
  16. Google Analytics
  17. Content Optimization by LSI
  18. GEO Site map
  19. Google Publisher
  20. Google Webmaster Setup
  21. Increase website loading time
  22. Check how much use Javascript and CSS
  • Off-page Optimizationactivities which can affect your ranking  are as follows:
  1. Blog Writing
  2. Article Writing
  3. Press Release Writing
  4. Off Page/ Link Building
  5. High quality Directory Submission
  6. Article Submission
  7. Press Release Submission
  8. Social Bookmarking
  9. Article Social Bookmarking
  10. Press Release Social Bookmarking
  11. Blog creation Robots.txt Creation/Analysis
  12. Blog marketing
  13. Forum posting
  14. Business Listing
  15. Citations
  16. Profile creation
  17. Video promotion
  18. Micro Blogging
  19. Photo promotion
  20. Logo Submission

As you know social media is the maximum populated place on internet. As per a survey 79 billion monthly active addicts connect with facebook, 317 million monthly live users on twitter, LinkedIn has 467 million followers; Google+ has 117 million followers. So here are some SMO activities which will help your website rank to rise:

  1. Google Plus Business Page Setup
  2. Author Markup Verification with Google +
  3. Facebook & Twitter Account Setup
  4. Profile Content Writing
  5. Facebook Wall Updates
  6. Twitter Updates
  7. Google + Updates
  8. Custom Twitter Background
  9. Facebook Timeline Design
  10. Youtube Setup
  11. Company Linkedin page Setup

Why You should focus Both of them

You should focus both of them because SEO and SMO both give benefits to your site in their own manners. Lets a look towards their benefits:

Benefits Of Search Engine Optimization :

  • immense traffic rate
  • getting out to a targeted places
  • Top rank positioning for Long term
  • Improved online presence
  • Great ROI
  • Calculable & cost- effective results
  • Boost your product or services awareness
  • Generate Online Enquiries & Transactions

Benefits Of SMO Services:

  • Generate Product awareness and enhancing website’s viewership.
  • Obtain direct referrals and inbound links
  • Achieve your target audience and search out high-quality traffic of your category.
  • Helps to achieve rank on Google’s 1st page.
  • Produce queries and form your client’s circle great.
  • Anybody can do it.