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Google has started rolling out the Mobile first indexing update. With Mobile Indexing method, Google test ranking of website on basis of the update. It crawls mobile friendly website first and it does not find any then it crawls desktop version websites. Now, Google will give points only to that website who are mobile friendly or responsive and must having mobile version features.
Get to know here that which things you need to know to optimize your website to improve Ranking with Mobile-First Indexing:
Responsive design: Make your website friendly or mobile version to process well in Mobile devices. To check whether your web design properly functioning or not on mobiles then run through it on Google Mobile-Friendly tool.
Short images: Make sure that you upload short sizes images on the website that user will be able to watch it clearly.
Short video: Make sure the videos on site must be short and not too lengthy because long video can take too much time to load website time on mobile. keep your video short for the relevant results.
On-Page SEO: Mobile phone does not display full Meta title or description, so keep in mind that your Meta title and description must be to the point and must be short too.
Content: If we are talking about the mobile version content then it should be not lengthy as long content is not clearly visible according to desktop version website. So your content should be to the point and user-friendly to well rank well.
Thank you for Reading…
Search engine optimisation (SEO) is a process which helps to increase your business popularity among people through its very own techniques. There are two type of SEO techniques named as On-page SEO which includes website elements such as keyword, Meta tags, Meta title, Meta description and HTML structure, and second is Off-page SEO which is most important to get more traffic on your website for boosting better search engine ranking.
Both On-page SEO and off-page SEO are as equally important for the huge traffic of users on your website. Find out here some ways to make this happen:
Social media sharing: you might do all off-page activity
but do users read that post? No matter how unique you posted a blog but do user eyes catch that post? After posting any kind of blog, article, PR(Press Release), and ppt etc., share these activities on social media sites like Facebook, Twitter, and Google + to gain huge traffic and visibility to get top ranking on search engine.
Social Bookmarking (SBM): Social Bookmarking refers to bookmark your link on social bookmarking sites like Stumbleupon, dig, Reddit, delicious and google.com/bookmarks. These sites are highly ranked by search engines. Booking your links on social bookmarking sites drives traffic which redirects people on your website. Make unique title and description with smart hard work and get user on your website easily.
Forums and Qes&Ans sites: Forums are becoming popular nowadays as it contains genuine people to que and ans on forums. You can do question and answering on Q&A forums like Quora and Yahoo answers to do discussion regarding your topic and some specific purpose. If you put strong opinion then people will find you as regular expert and will not be hesitate to click on your website or some specific link.
Content Submission: content at any form are most important thing to provide a correct information to people about your service , business, product and any other specific thing. You can provide information about your service in the different form with unique content creation. It include Blog, article, video, PPT and images to generate more awareness , visibility and traffic on the website.
Local listings: Do local listing which is the great way to enhance your popularity in the market and to the people who really need the service which you are offering. List your business or website in local directories such as yellow pages and just Dial to make your business appearance to the people who are searching the service.
Make unique, user friendly and SEO friendly Article, Blogs, Docs, and PPT to grab attention of users on your website which will help you to boost ranking in short period of time. For best results find out SEO service provider company who meet your all requirement.
In new era internet marketing is all about viewership and awareness. There are many ways of promoting your brand on internet through digital marketing, but the most common ways are: SEO and SMO. There are many people which are confuse between both of them, even they don’t know about the difference of SEO and SMO. So now we are going to discuss what the meaning of both, difference between both of them and how to work with both?
Meaning of SEO and SMO
SEO stands for search engine optimization. It is the collection of strategies and techniques through which we can increase organic traffic on our site by obtaining high ranking on search engine. SEO is the method of raising your website’s viewership. It helps to get rank on Google’s 1st page.
SMO stands for Social Media Optimization. It is the process of making awareness about any brand, product or services on social media like facebook, twitter, pinterest, instagram, Google+ etc. and derive its traffic on our site.
How to use or how to derive traffic from both of them
If you want to derive traffic through Search Engine Optimization then you have to focus on these activities:
- On-Page Optimization
- Off page Optimization
But seo classified these 2 types in more activities by which you can simply derive traffic on your website or blog through search engine.
- On-page Optimization: activities which you should take care in on-page are as follows:
- Website Review and Analysis
- In-depth Site Analysis
- Content Duplicacy Check
- Competition Analysis
- Initial Rank Report
- Check responsive Website or not
- Header Tags Optimization
- HTML Code Cleanup & Optimization
- Internal link structuring & optimization
- Pages H1, H2… tags optimization
- Image Alt tag & Hyperlink Optimization
- txt Creation/Analysis
- HTML Sitemap
- XML Sitemap
- Google & Bing Webmaster Tools
- Google Analytics
- Content Optimization by LSI
- GEO Site map
- Google Publisher
- Google Webmaster Setup
- Increase website loading time
- Off-page Optimization: activities which can affect your ranking are as follows:
- Blog Writing
- Article Writing
- Press Release Writing
- Off Page/ Link Building
- High quality Directory Submission
- Article Submission
- Press Release Submission
- Social Bookmarking
- Article Social Bookmarking
- Press Release Social Bookmarking
- Blog creation Robots.txt Creation/Analysis
- Blog marketing
- Forum posting
- Business Listing
- Profile creation
- Video promotion
- Micro Blogging
- Photo promotion
- Logo Submission
As you know social media is the maximum populated place on internet. As per a survey 79 billion monthly active addicts connect with facebook, 317 million monthly live users on twitter, LinkedIn has 467 million followers; Google+ has 117 million followers. So here are some SMO activities which will help your website rank to rise:
- Google Plus Business Page Setup
- Author Markup Verification with Google +
- Facebook & Twitter Account Setup
- Profile Content Writing
- Facebook Wall Updates
- Twitter Updates
- Google + Updates
- Custom Twitter Background
- Facebook Timeline Design
- Youtube Setup
- Company Linkedin page Setup
Why You should focus Both of them
You should focus both of them because SEO and SMO both give benefits to your site in their own manners. Lets a look towards their benefits:
Benefits Of Search Engine Optimization :
- immense traffic rate
- getting out to a targeted places
- Top rank positioning for Long term
- Improved online presence
- Great ROI
- Calculable & cost- effective results
- Boost your product or services awareness
- Generate Online Enquiries & Transactions
Benefits Of SMO Services:
- Generate Product awareness and enhancing website’s viewership.
- Obtain direct referrals and inbound links
- Achieve your target audience and search out high-quality traffic of your category.
- Helps to achieve rank on Google’s 1st page.
- Produce queries and form your client’s circle great.
- Anybody can do it.