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The Best Way to Pick the Right Keywords for Your Blog

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I had also tried these tools and found very useful !
Thanks for sharing your valuable views about #Keywordresearch

Small Business Custom Blog Posts

Blog posts with the right keywords generate organic traffic because the keywords match those typed by potential customers in the search bar. Search engine optimization (SEO) is very important for a company as it enables the blog to appear in the search engine’s top results. Picking the right keywords is crucial when it comes to generating organic traffic and attracting your target market.

1. SEMRush is a great tool bloggers can use to perform their competitive research

SEMRush enables bloggers to pick the right keywords by showing them their online competitors’ best keywords and by pinpointing new organic competitors. Competitive intelligence is a powerful tool that enables bloggers to uncover their online rivals’ ad strategies as well as to study their ad copies and keywords.

SEMRush shows the search volume for a given keyword thus determining its popularity. The tool offers other performance indicators as well such as traffic, the…

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SEO vs. SMO: What’s the Difference and why you should focus both of them?

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In new era internet marketing is all about viewership and awareness. There are many ways of promoting your brand on internet through digital marketing, but the most common ways are: SEO and SMO. There are many people which are confuse between both of them, even they don’t know about the difference of SEO and SMO. So now we are going to discuss what the meaning of both, difference between both of them and how to work with both?

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Meaning of SEO and SMO

SEO stands for search engine optimization. It is the collection of strategies and techniques through which we can increase organic traffic on our site by obtaining high ranking on search engine. SEO is the method of raising your website’s viewership. It helps to get rank on Google’s 1st page.

SMO stands for Social Media Optimization. It is the process of making awareness about any brand, product or services on social media like facebook, twitter, pinterest, instagram, Google+ etc. and derive its traffic on our site.

How to use or how to derive traffic from both of them

If you want to derive traffic through Search Engine Optimization then you have to focus on these activities:

  • On-Page Optimization
  • Off page Optimization

But seo classified these 2 types in more activities by which you can simply derive traffic on your website or blog through search engine.

  • On-page Optimizationactivities which you should take care in on-page are as follows:
  1. Website Review and Analysis
  2. In-depth Site Analysis
  3. Content Duplicacy Check
  4. Competition Analysis
  5. Initial Rank Report
  6. Check responsive Website or not
  7. Header Tags Optimization
  8. HTML Code Cleanup & Optimization
  9. Internal link structuring & optimization
  10. Pages H1, H2… tags optimization
  11. Image Alt tag & Hyperlink Optimization
  12. txt Creation/Analysis
  13. HTML Sitemap
  14. XML Sitemap
  15. Google & Bing Webmaster Tools
  16. Google Analytics
  17. Content Optimization by LSI
  18. GEO Site map
  19. Google Publisher
  20. Google Webmaster Setup
  21. Increase website loading time
  22. Check how much use Javascript and CSS
  • Off-page Optimizationactivities which can affect your ranking  are as follows:
  1. Blog Writing
  2. Article Writing
  3. Press Release Writing
  4. Off Page/ Link Building
  5. High quality Directory Submission
  6. Article Submission
  7. Press Release Submission
  8. Social Bookmarking
  9. Article Social Bookmarking
  10. Press Release Social Bookmarking
  11. Blog creation Robots.txt Creation/Analysis
  12. Blog marketing
  13. Forum posting
  14. Business Listing
  15. Citations
  16. Profile creation
  17. Video promotion
  18. Micro Blogging
  19. Photo promotion
  20. Logo Submission

As you know social media is the maximum populated place on internet. As per a survey 79 billion monthly active addicts connect with facebook, 317 million monthly live users on twitter, LinkedIn has 467 million followers; Google+ has 117 million followers. So here are some SMO activities which will help your website rank to rise:

  1. Google Plus Business Page Setup
  2. Author Markup Verification with Google +
  3. Facebook & Twitter Account Setup
  4. Profile Content Writing
  5. Facebook Wall Updates
  6. Twitter Updates
  7. Google + Updates
  8. Custom Twitter Background
  9. Facebook Timeline Design
  10. Youtube Setup
  11. Company Linkedin page Setup

Why You should focus Both of them

You should focus both of them because SEO and SMO both give benefits to your site in their own manners. Lets a look towards their benefits:

Benefits Of Search Engine Optimization :

  • immense traffic rate
  • getting out to a targeted places
  • Top rank positioning for Long term
  • Improved online presence
  • Great ROI
  • Calculable & cost- effective results
  • Boost your product or services awareness
  • Generate Online Enquiries & Transactions

Benefits Of SMO Services:

  • Generate Product awareness and enhancing website’s viewership.
  • Obtain direct referrals and inbound links
  • Achieve your target audience and search out high-quality traffic of your category.
  • Helps to achieve rank on Google’s 1st page.
  • Produce queries and form your client’s circle great.
  • Anybody can do it.

How to rank on Google First page through SEO services

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There are so many sites on Google and everybody wants to rank on 1st page because every person knows that the user goes with the top results and create his queries with those companies who are on top. This game of ranking is called “search engine optimization”, these are search engine’s unpaid results which are also identify as “organic”, or “natural” results.

SEO is the procedure of increasing your website’s viewership and helps to get top page rank on search engines result page. So you have to keep in mind some key points about SEO strategies-:

  • Choose a SEO friendly domain: Domain names are the man-readable World Wide Web addresses of websites. We have to choose a domain which is SEO friendly like
  1. Length: you should ignore domain’s length more than 15 characters because short domains are easier to identify, update, and recall.
  2. Keyword rich Domain: You should have a domain that contains keywords you are trying to target. Domain name is the text that’s why most of the internet users use as anchor text when linking so you have to use relevant keywords in domain.
  3. Don’t use Hyphens to separate the words in URL: Because it indicates spammy behavior. You should apply only one hyphen. So, it’s generally better that your domain name have only one or two words.
  • Make a SEO Friendly website: Site owners should create their website SEO friendly. This is the most important component which will make you rank better in Google. There are some points for how to make a SEO friendly website:

You have to create a mobile responsive website: Mobile responsive website refers that your website naturally adapts the machine you’re reading it on. If you want your visitors having great experience to your site then you should care about mobile responsive site.

Includes all about your services: Your website should have total knowledge about on those terms:

On what you work

How to work

What is the portfolio of your work

Which type of experts are engaging in doing your work

What is the price of your service

 Website name must be short: Short website names are easy to remember, share and recognize.

Website should contain your business keywords:  Keywords are very essential because they drive targeted web traffic to your business for free.

Title and content should be matched and user friendly: your site’s content should justify your title. Content should make by keeping in mind about your user like:

What your user is searching for

Your content have absolute information for your user

Your user is satisfied with your content or not

Internal linking of your website: Internal links are the links that redirect from one page to a different page on the same domain.

 Let the clients to navigate a website

Set up informational chain for the website.

Easy to increase link juice (ranking power) around websites.

Header tags H1 to H6 in website: Header Tags refers to the HTML markup used to distinguish the headings and sub-headings of a page. These are as well called to webmasters as heading tags or simply header tags. They run from h1–h6 in a hierarchical form. If you skip anyone in this you can break heading structure which is not SEO friendly. Actually header tags has their own advantages in terms of SEO:

Increase Relevancy for user

Keyword Consistency

Increase user experience

Differentiate content in to sections

Content must be high quality: we always heard that we should make quality content for website. High quality content is what? It is exactly means for your company. High quality content exactly denotes how to explain your brand in the easiest way which is relevant and user friendly. You have to create high quality content which is:

trusted

not promotion based

 unique

useful

External linking: An external link is a link that goes to a different domain from our domain. External links are the crucial factor of ranking power. It also passes link juice. Search engines use many methods to find out the value of external links. Some of these methods include:

The reliability of the linking domain.

The reputation of the linking page.

The relevancy of the content among the source page and the target page.

The anchor text used in the link.

Contact Information: Contact information is to get in touch with your users. So each and every website should have website information.

Images user friendly: We should use images for our site which is user friendly and justifiable for our site content.

Blogs: – Weblogs or blogs have become on the ‘net. Blog marketing is now an effective way to build your o identity and create brand awareness. We should target lively, high blogs.

Site Map: It is an XML file that lists the URLs for a site. It permits webmasters to consist of extra information about all URLs: when it was previous updated, how frequently it modifies, and how significant it is in relation to other URLs in the site. Due to this, Google crawl the site more wisely. A fresh XML Sitemap helps to get the website noticed (crawled) by search engines quickly.

  • On-page Optimization: activities which effect ranking due to on page optimization are as following:
  1. Website Review and Analysis
  2. In-depth Site Analysis
  3. Content Duplicacy Check
  4. Competition Analysis
  5. Initial Rank Report
  6. Check responsive Website or not
  7. Header Tags Optimization
  8. HTML Code Cleanup & Optimization
  9. Internal link structuring & optimization
  10. Pages H1, H2… tags optimization
  11. Image Alt tag & Hyperlink Optimization
  12. txt Creation/Analysis
  13. HTML Sitemap
  14. XML Sitemap
  15. Google & Bing Webmaster Tools
  16. Google Analytics
  17. Content Optimization by LSI
  18. GEO Site map
  19. Google Publisher
  20. Google Webmaster Setup
  21. Increase website loading time
  22. Check how much use Javascript and CSS
  • Off page Optimization: According to SEO’s experts, off-page link building methods will proof 80% of the effectiveness comparing to any other SEO campaign. It is the most effective process to get rank better on Google by a most magical force which is called “backlinks”. There are following activities by which we can increase our baclinks:
  1. Blog Writing
  2. Article Writing
  3. Press Release Writing
  4. Off Page/ Link Building
  5. High quality Directory Submission
  6. Article Submission
  7. Press Release Submission
  8. Social Bookmarking
  9. Article Social Bookmarking
  10. Press Release Social Bookmarking
  11. Blog creation Robots.txt Creation/Analysis
  12. Blog marketing
  13. Forum posting
  14. Business Listing
  15. Citations
  16. Profile creation
  17. Video promotion
  18. Micro Blogging
  19. Photo promotion
  20. Logo Submission
  • Social Media Optimization:-  Social media optimization refers to promote your product on social media like facebook, twitter, Google+, pinterest, LinkedIn and more… Everyone knows that if social media would be a country then it would be most populated country after India and China. According to a survey 79 billion monthly active users engage with facebook, 317 million monthly active users on twitter, LinkedIn has 467 million members, Google+ has 117 million members. Some SMO’s activities which will boost up your ranks towards 1st page of Google and these are:
  1. Google Plus Business Page Setup
  2. Author Markup Verification with Google +
  3. Facebook & Twitter Account Setup
  4. Profile Content Writing
  5. Facebook Wall Updates
  6. Twitter Updates
  7. Google + Updates
  8. Custom Twitter Background
  9. Facebook Timeline Design
  10. Youtube Setup
  11. Company Linkedin page Setup

  These are following strategies (mention above) by which you can raise your rank on Google. You just remember that SEO services is all about user and if your user is happy with your site then it would naturally helps to generate queries online by which you can boost up your business by 90%.