Advanced SEO

How SEO work to better your website

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Search engine optimization (SEO)

SEO is a procedure to optimize a webpage or a website to get better its search engine ranking when searching for a particular and related keyword. SEO services are done for enhanced performance of a webpage through natural or organic searches. It increases the number of customer in your website.

How it works?

An optimized website is given priority in search engine rankings. When find a particular keyword in the search engine, probability of an optimized website getting a superior rank in the result. So, we discussed about how SEO work to better your website. Some important points are following.

  1. Keyword Research
  2. Analytics
  3. Content Building
  4. Page Optimization
  5. Social & Link Building

1

Keyword ResearchKeywords are like a compass for your SEO activities. Keyword research is one of the most imperative ladders in building a unbeaten blog designed to get organic search results. They help you where to go. With the good research of keywords, one will be able to realize the performance of his target viewers.

Analytics One of the most helpful tools you can use to improve your SEO is Google Analytics. Analytics can provide you a lot of information related to the performance of your webpage. With the help of analytics you can easily calculate your seo activity.

Content MarketingThrough the use of content marketing, you can use more keywords related to what your webpage is about and what viewer are searching for. Content marketing is the strategic creation and advertising of content to produce leads, sales and brand awareness.

On-Page Optimization On-page SEO is the procedure of optimizing all web page of your website in order to rank upper in the Search Engine Results Pages.

Link Building Link building is an important process that maximizes your link popularity over the search engine. Link popularity refers to the entire number of sites connecting to your website. It will also be helpful in growing traffic to your website.

Conclusion From the above point we know that every company and service websites require SEO to keep their rank in the search engine. It is SEO’s responsibilities to keep website as front runner in search engines. So, if you have any query about this service call @ 8587085392

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What is Link Building?

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If you are in the field of SEO than you must know about link building, whether you are up to it or not,  I am sure you will get something practical in this blog. Building link for your web pages is as important as getting high ranking on Google result because high-quality links always help you to get on top.

Link Building is the process of getting link from another website to your own website, through hyperlink which is usually called just a link is way for user to drive between pages on the internet. You can simply automate tools to submit to article directories, blogs and Web2.0 sites to create backlinks from high authority sites, good quality sites, and relevant sites.

Importance of Link Building

If you have not yet working link building strategies in your SEO activity, you are possibly lost out on possible business because Link building is an important part of SEO marketing.  Using link building activity will help you generate high-quality SEO marketing that will help your business succeed.

Link-Building

In the process of search engine optimization, link building describes raising the number and quality of inbound links to a webpage with the objective of growing the search engine rankings of that webpage or website. It can boost the number of high-quality links to a website, in turn rising the probability of the website ranking boost in search engine results. It is also a verified marketing method for growing brand awareness as it is the procedure of obtain hyperlinks from other websites to your own. Most webmasters think that content quality articles will help them in reaching links, but that’s not 100% true. Unless you particularly try to acquire links, it will be hard for you to do so.

Link Building Strategies:

Step 1: Get to know your audience

Step 2: Make a list of websites that appeal to your desired audience

Step 3: Write amazing content

Step 4: Match content to websites

Step 5: Reach out

Step 6: Use social media!

There are a number of link building tactic used to get external websites to link to yours:

  • Content Creation & Promotion – Create convincing content that viewer will want to reference and link to, and tell public about it.
  • Submissions – Submit your blogs and articles, submit your website to directories, etc.
  • Reviews & Mentions – Put your service, product, or site in front of high-ranking bloggers.

Some Benefits of Link Building:

  • More visibility of your blog or articles in search results.
  • Get more traffic from other websites linked to you.
  • High-quality external links mean your site will be accepted as a valuable source. This can be simply done by good quality content.
  • Link building as well helps in getting indexed in search results faster.
  • Link building is also considered a significant feature of SEO.

Conclusion – Link building is the SEO activities of getting links from external websites to your own website to get better both direct referral and search engine ranking. High-quality links can boost your site link popularity.

 

What Is SEO ROI and how to calculate ROI through SEO?

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What Is SEO ROI?

ROI stands for ‘return on investment’ every investment is done with the purpose of higher return. SEO ROI is the outcome of investment which every client expects from a SEO service provider. In comparison with other paid marketing tools, effective calculation of ROI through SEO is complicated.

How to calculate ROI through SEO?

ROI is very vital metric, even more important than sales or conversion. If your SEO campaign is not generating enough Returns on investment then, it’s time to quit or redesign the SEO campaign.

shutterstock_298997099-1.jpgThere various ways to calculate the ROI from SEO campaigns, such as:

  1. Calculating the number of customers coming via organic searches.
  2. Calculating the number of subscriptions and registrations.
  3. Calculating the percentage of community involvement.
  4. Installing phone system for customers using website for calling.
  5. Calculating the number of customers submitting query form on the website.
  6. Installing live chat services for sales people.
  7. Landing page conversions is one of good indicator.

But in numeric terms the actual process to calculate returns through SEO investment.

Calculation of ROI from SEO campaign is very complicated:

You can calculate ROI of your SEO campaign through this formula:

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

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Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.

In particular, Google is launching:

  • a new feedback form for search suggestions, plus formal policies about why suggestions might be removed.
  • a new feedback form for “Featured Snippets” answers.
  • a new emphasis on authoritative content to improve search quality.

We’ll get into the particulars of each of those items below. First, some background on the issue they aim to fix.

Project Owl & problematic content

google-owl1-ss-1920Project Owl is Google’s internal name for its endeavor to fight back on problematic searches. The owl name was picked for no specific reason, Google said. However, the idea of an owl as a symbol for wisdom is appropriate. Google’s effort seeks to bring some wisdom back into areas where it is sorely needed.

“Problematic searches” is a term I’ve been giving to a situations where Google is coping with the consequences of the “post-truth” world. People are increasingly producing content that reaffirms a particular world view or opinion regardless of actual facts. In addition, people are searching in enough volume for rumors, urban myths, slurs or derogatory topics that they’re influencing the search suggestions that Google offers in offensive and possibly dangerous ways.

These are problematic searches, because they don’t fall in the clear-cut areas where Google has typically taken action. Google has long dealt with search spam, where people try to manipulate its results outside acceptable practices for monetary gain. It has had to deal with piracy. It’s had to deal with poor-quality content showing up for popular searches.

Problematic searches aren’t any of those issues. Instead, they involve fake news, where people completely make things up. They involve heavily-biased content. They involve rumors, conspiracies and myths. They can include shocking or offensive information. They pose an entirely new quality problem for Google, hence my dubbing them “problematic searches.”
Read more about this, View source: Google project owl

How to Improve Your Rankings with Mobile-First Indexing

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Google has started rolling out the Mobile first indexing update. With Mobile Indexing method, Google test ranking of website on basis of the update. It crawls mobile friendly website first and it does not find any then it crawls desktop version websites. Now, Google will give points only to that website who are mobile friendly or responsive and must having mobile version features.

Get to know here that which things you need to know to optimize your website to improve Ranking with Mobile-First Indexing:

Responsive design: Make your website friendly or mobile version to process well in Mobile devices. To check whether your web design properly functioning or not on mobiles then run through it on Google Mobile-Friendly tool.

Short images: Make sure that you upload short sizes images on the website that user will be able to watch it clearly.

Short video: Make sure the videos on site must be short and not too lengthy because long video can take too much time to load website time on mobile. keep your video short for the relevant results.

CSS, JavaScript and Images: In the past, mobile sites didn’t used to allow these elements but now smart phones of this modern era are able to handle to load large size images and video. New technology mobile phones are able to coded images and video in CSS and JavaScript.

On-Page SEO: Mobile phone does not display full Meta title or description, so keep in mind that your Meta title and description must be to the point and must be short too.

Content: If we are talking about the mobile version content then it should be not lengthy as long content is not clearly visible according to desktop version website. So your content should be to the point and user-friendly to well rank well.

Thank you for Reading…

Latest Off-page Techniques which help to Boost Ranking in 2017

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Search engine optimisation (SEO) is a process which helps to increase your business popularity among people through its very own techniques. There are two type of SEO techniques named as On-page SEO which includes website elements such as keyword, Meta tags, Meta title, Meta description and HTML structure, and second is Off-page SEO which is most important to get more traffic on your website for boosting better search engine ranking.

Both On-page SEO and off-page SEO are as equally important for the huge traffic of users on your website. Find out here some ways to make this happen:

Social media sharing: you might do all off-page activityoff-page-seo-1
but do users read that post? No matter how unique you posted a blog but do user eyes catch that post? After posting any kind of blog, article, PR(Press Release), and ppt  etc., share these activities on social media sites like Facebook, Twitter, and Google + to gain huge traffic and visibility to get top ranking on search engine.

Social Bookmarking (SBM): Social Bookmarking refers to bookmark your link on social bookmarking sites like Stumbleupon, dig, Reddit, delicious and google.com/bookmarks. These sites are highly ranked by search engines. Booking your links on social bookmarking sites drives traffic which redirects people on your website. Make unique title and description with smart hard work and get user on your website easily.   

Forums and Qes&Ans sites: Forums are becoming popular nowadays as it contains genuine people to que and ans on forums. You can do question and answering on Q&A forums like Quora and Yahoo answers to do discussion regarding your topic and some specific purpose. If you put strong opinion then people will find you as regular expert and will not be hesitate to click on your website or some specific link.

Content Submission: content at any form are most important thing to provide a correct information to people about your service , business, product and any other specific thing. You can provide information about your service in the different form with unique content creation. It include Blog, article, video, PPT and images to generate more awareness , visibility and traffic on the website.

Local listings: Do local listing which is the great way to enhance your popularity in the market and to the people who really need the service which you are offering. List your business or website in local directories such as yellow pages and just Dial to make your business appearance to the people who are searching the service.

Make unique, user friendly and SEO friendly Article, Blogs, Docs, and PPT to grab attention of users on your website which will help you to boost ranking in short period of time. For best results find out SEO service provider company who meet your all requirement. 

Attract More Visitors to Your Business Site with our Advanced SEO Tools

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Today we are adding a new feature to our WordPress.com Business Plan that will make it easier for visitors to discover your site. Our new Advanced SEO tools will help you optimize your site for search engines and social media sharing. Let’s explore! Custom Meta Descriptions Typically, search engines will pull text from the post content to create a […]

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