With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over phones; now people are busy talking with their phones… only.
It is estimated that over 20 per cent of mobile searches are voice searches. Teens and adults are using the voice search functionality to perform various tasks – to call someone, ask for directions, find out about movie times, get help with homework, etc. The way in which people use search engines is shifting to the quicker method of voice search. All thanks to Google’s commercials that say “Talk to Google”.
To bring more precise answers, search engines are also pushing local results forward on the basis of search relevancy. If on says ‘hospital near me’ to Google, notice that Google displays all possible local listings of hospitals that are in close proximity to one’s current location. For local searches, the search engine might need the location feature enabled on the smartphone.
Voice search is also synonmously popular as a personal assistant like Siri for i Phones, Google Assistant on Android and Cortana on Windows. The popularity and adaptability of voice search is increasing so rapidly that dedicated voice search device/personal assistants like Amazon Echo and Google Home have made their way into large number of homes.
All these personal assistants fetch information from various sources like Yelp, City Search, Yahoo! Local, Reserve Travel, Open Table and local directories for local searches. Listing of category-specific search platforms, like Zomato for food/restaurants, Magic-bricks for property, Nearby for deals, etc., can also be seen in top search results for various local voice search queries.
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