Every year major changes take place that fluctuate the whole SEO industry. Many things have been changed in the past years and may going to pursue in this year.
One of the best ways to dominate the SEO trends is to be aware & updated with the changing search engines and algorithms and to adjust your SEO techniques according to it.
We are in 2017 now- it is the right time for examine, planning, budgeting, and to print a new strategy that will definitely dominate 2017. It’s the most crucial beginning time of the year. It’s time to talk SEO trends for 2017.
What are the top 5 SEO trends?
- Optimizing for Mobile search
Now days, everyone has mobile device or tablet and according to survey 98% of the mobile users have smart phones and check out at multiple times for emails, chats, alarms, reminders, etc. Still many web pages aren’t designed for different screen sizes and load times.
A few months ago, Google announced, “To improve the mobile search experience, after January 10, 2017, pages where content is not easily available to a user, the mobile search results may not rank as highly.”
- Mobiles searches use short trail keywords.
- It is mainly local searches.
- Design no long pages for mobile searchers
Mobile search optimization is a continuous process till 2106 and may be peruse in 2017, so optimize your website mobile friendly and optimize your mobile user behaviour.
- Google’s Accelerated Mobile Pages (AMPs)
Since Google first introduced the AMP project by Google and twitter at the end of 2015, the importance of speed, particularly on mobile devices and tablet has grown.
AMP is designed to make mobile pages fastly. It is simply a HTML page designed to boost the web load time. According to Google, using AMP can improve loading speeds by 15 to 85%. AMP affects user experience a lot, before AMP project mobile users got bad experience while using search engine on their mobile devices but now, they got search results less than a second. Hence, AMP is the most important reason which affects the SEO trends 2017.
- More featured or rich snippets
A ‘featured or rich snippet’ is also known as the ‘rich information’ which Google presents in the SERP Search results. These search result are generated by the schema markup or structured data markup. Schema markups make it easier for search engines to understand the content on your website.
Rich snippets will help you to get more organic visibility and increase your organic CTR and lesser your website bounce rate.
View Source: SEO Trends 2017