With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over phones; now people are busy talking with their phones… only.
It is estimated that over 20 per cent of mobile searches are voice searches. Teens and adults are using the voice search functionality to perform various tasks – to call someone, ask for directions, find out about movie times, get help with homework, etc. The way in which people use search engines is shifting to the quicker method of voice search. All thanks to Google’s commercials that say “Talk to Google”.
To bring more precise answers, search engines are also pushing local results forward on the basis of search relevancy. If on says ‘hospital near me’ to Google, notice that Google displays all possible local listings of hospitals that are in close proximity to one’s current location. For local searches, the search engine might need the location feature enabled on the smartphone.
Voice search is also synonmously popular as a personal assistant like Siri for i Phones, Google Assistant on Android and Cortana on Windows. The popularity and adaptability of voice search is increasing so rapidly that dedicated voice search device/personal assistants like Amazon Echo and Google Home have made their way into large number of homes.
All these personal assistants fetch information from various sources like Yelp, City Search, Yahoo! Local, Reserve Travel, Open Table and local directories for local searches. Listing of category-specific search platforms, like Zomato for food/restaurants, Magic-bricks for property, Nearby for deals, etc., can also be seen in top search results for various local voice search queries.
view source: https://goo.gl/MsY1Ah
Personally I never thought web hosting services really had impact in any business. All it summed up to was more money for the host. If you share the same school of thought you’re probably right especially if you haven’t seen clouding services. On my side I’ll take my sentiments back. What experience has taught me is the truth. Web hosting for SEO and cloud based services is really important. In reality it has more benefits to the business than anyone would imagine. Here are some of the most factual benefits it provides.
It keeps your links checked. Dead links deny your website the juice it deserves. Additionally it leads to high bounce rates and minimal conversions. At the end of it this leads to losses. When you have a web host this is often minimized. The reason is simple. Part of the host’s job is to keep an eye on your links and to update them every time they die. This keeps your website very active. At the end of it all your website will have minimal or no dead links at all and that cool.
It’s good for optimization. Today many prospective buyers own a Smartphone, tablet, or a browser. The best websites should be able to provide all the prospective visitors with a smooth ride irrespective of their choice of gadget. Such optimization is crucial in case you want a smooth flow of business. Expert web hosting services often cover for this kind of integrate-able optimization.
It is extremely convenient. The best web hosting services just don’t end with a single service, no! Actually there are often a variety of services provided including content creating, website design, and many more. Having all these services under one host is extremely convenient. You don’t have to waste so much time looking for independent services, money hiring new employees to do the job, and energy that over works your limited staff. That’s why hosting for SEO is ideal.
It’s also very much targeted. Imagine this, having a single platform whose main intention is to rank you? What this means is that every service they provide is intended to give your top notch visibility. These services are therefore targeted and will include downsizing the number of HTTP requests, minimizing load time to Google standards, developing ideal CSS, and many more.
It cuts down overall costs. Web hosting can be a shared affair. If shared, you’ll share the overall costs too. This would mean cutting costs. Additionally have an independent server means hiring techs to service and maintain it, web hosts provide those services within their package. At the end of the day you don’t have to hire such services. In overall you will minimize your costs.
It offers vital backups. If your server crashes it’s an obvious disaster. When hosted you don’t lose everything as these services involve routine backups. These routine backups ensure that you get back everything that you had worked for. It is therefore more reliable than having a personal system.
There is no doubt that hosting for SEO is very beneficial. For startup it is an assured security path too. In addition to all these it is also very affordable and extremely viable for cutting costs.
Make sure you find the best services. These should be provided by highly experienced experts. The experts should be trained professionals with the knowledge of the most vital business needs.
View source: https://goo.gl/9UVBNV
What Is SEO ROI?
ROI stands for ‘return on investment’ every investment is done with the purpose of higher return. SEO ROI is the outcome of investment which every client expects from a SEO service provider. In comparison with other paid marketing tools, effective calculation of ROI through SEO is complicated.
How to calculate ROI through SEO?
ROI is very vital metric, even more important than sales or conversion. If your SEO campaign is not generating enough Returns on investment then, it’s time to quit or redesign the SEO campaign.
There various ways to calculate the ROI from SEO campaigns, such as:
- Calculating the number of customers coming via organic searches.
- Calculating the number of subscriptions and registrations.
- Calculating the percentage of community involvement.
- Installing phone system for customers using website for calling.
- Calculating the number of customers submitting query form on the website.
- Installing live chat services for sales people.
- Landing page conversions is one of good indicator.
But in numeric terms the actual process to calculate returns through SEO investment.
Calculation of ROI from SEO campaign is very complicated:
You can calculate ROI of your SEO campaign through this formula:
- ROI = (Total Revenue from SEO – Total Cost of SEO Campaign)/ Total Cost of SEO Campaign
I had also tried these tools and found very useful !
Thanks for sharing your valuable views about #Keywordresearch
Blog posts with the right keywords generate organic traffic because the keywords match those typed by potential customers in the search bar. Search engine optimization (SEO) is very important for a company as it enables the blog to appear in the search engine’s top results. Picking the right keywords is crucial when it comes to generating organic traffic and attracting your target market.
1. SEMRush is a great tool bloggers can use to perform their competitive research
SEMRush enables bloggers to pick the right keywords by showing them their online competitors’ best keywords and by pinpointing new organic competitors. Competitive intelligence is a powerful tool that enables bloggers to uncover their online rivals’ ad strategies as well as to study their ad copies and keywords.
SEMRush shows the search volume for a given keyword thus determining its popularity. The tool offers other performance indicators as well such as traffic, the…
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Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.
In particular, Google is launching:
- a new feedback form for search suggestions, plus formal policies about why suggestions might be removed.
- a new feedback form for “Featured Snippets” answers.
- a new emphasis on authoritative content to improve search quality.
We’ll get into the particulars of each of those items below. First, some background on the issue they aim to fix.
Project Owl & problematic content
Project Owl is Google’s internal name for its endeavor to fight back on problematic searches. The owl name was picked for no specific reason, Google said. However, the idea of an owl as a symbol for wisdom is appropriate. Google’s effort seeks to bring some wisdom back into areas where it is sorely needed.
“Problematic searches” is a term I’ve been giving to a situations where Google is coping with the consequences of the “post-truth” world. People are increasingly producing content that reaffirms a particular world view or opinion regardless of actual facts. In addition, people are searching in enough volume for rumors, urban myths, slurs or derogatory topics that they’re influencing the search suggestions that Google offers in offensive and possibly dangerous ways.
These are problematic searches, because they don’t fall in the clear-cut areas where Google has typically taken action. Google has long dealt with search spam, where people try to manipulate its results outside acceptable practices for monetary gain. It has had to deal with piracy. It’s had to deal with poor-quality content showing up for popular searches.
Problematic searches aren’t any of those issues. Instead, they involve fake news, where people completely make things up. They involve heavily-biased content. They involve rumors, conspiracies and myths. They can include shocking or offensive information. They pose an entirely new quality problem for Google, hence my dubbing them “problematic searches.”
Read more about this, View source: Google project owl
Google has started rolling out the Mobile first indexing update. With Mobile Indexing method, Google test ranking of website on basis of the update. It crawls mobile friendly website first and it does not find any then it crawls desktop version websites. Now, Google will give points only to that website who are mobile friendly or responsive and must having mobile version features.
Get to know here that which things you need to know to optimize your website to improve Ranking with Mobile-First Indexing:
Responsive design: Make your website friendly or mobile version to process well in Mobile devices. To check whether your web design properly functioning or not on mobiles then run through it on Google Mobile-Friendly tool.
Short images: Make sure that you upload short sizes images on the website that user will be able to watch it clearly.
Short video: Make sure the videos on site must be short and not too lengthy because long video can take too much time to load website time on mobile. keep your video short for the relevant results.
On-Page SEO: Mobile phone does not display full Meta title or description, so keep in mind that your Meta title and description must be to the point and must be short too.
Content: If we are talking about the mobile version content then it should be not lengthy as long content is not clearly visible according to desktop version website. So your content should be to the point and user-friendly to well rank well.
Thank you for Reading…
- Increased Traffic: With the help of SEO strategy pages who got top positions in the Google search results receives numbers of impressions and clicks on their website or got majority of users on their web pages who are continuously looking for your any products or services.. Hence, SEO is the most effective strategy which brings more and new customers; it will help to bring targeted traffic to your website.
- Better ROI: One of the enormous benefits of SEO as compared to all other sources of digital marketing tool is that it releases the highest Return on Investment (ROI) for your business.
Customers are loyal which visits through seo ranking on your website rather than paid ads, they are actually searching for your product or service. A click from Google SERP is much more valuable over a click from paid ad.
- Cost effective: Search engine optimisation is one of the most cost effective advertising tool among all such as PPC advertising, social media marketing, or purchasing leads for an email marketing. It brings organic visits; organic listings are essentially free of cost.
- Build brand awareness: SEO builds brand awareness of those websites who ranked on the top of the Google search results because When your sites appear on the top of the first page of search engines such as Google, Yahoo, and Bing, your visitors are more likely to trust your brand when they search for a particular keyword rather than other brands that don’t have a strong web existence.
- 24*7 existence of business: A SEO friendly site will rank all day, every day and throughout the year. It maintains 24*7 hours online presence of your business.
Learn more: Top SEO services